|Training Methods:||Action Learning Seminar and Workshop|
|Course Venue:||USA West: Las Vegas, NV. Los Angeles, CA. San Francisco, CA. Seattle, WA.
USA East: Chicago, IL. Houston, TX. New York, NYC, NY. Washington, DC. Miami, FL.
|Course Duration:||4 days (2 days seminar + 2 days project)|
|Course Times:||9:30 AM - 3:30 PM|
|Course Dates:||Management Training Courses Calendar|
|Group Discounts:||10% for 2 delegates. 15% for 3 or more delegates. Government and non-profit delegates receive up to 25% discount for 4 or more delegates. Valid only for Las Vegas venue.|
|Course Options:||Available on client site for a group of 5 or more delegates. Contact us for customization of training topics and duration or one-to-one coaching.|
|Course Advantage:||Client Testimonials. Training Excellence. CEO Club|
CMO's team, including marketing managers, sales managers, business development managers, advertising managers, public relations managers, media relations managers, market research managers, customer relationship managers, product managers, entrepreneurs, and marketing management consultants
Note: This training course is designed for government and corporate professionals. We do not accept students seeking initial employment, postsecondary education or initial licensing programs
Provide 360 degree view of the marketing management function to identify potential management blind spots and improvement areas
Review the marketing management framework, best practices, analysis and decision making models and tools needed to formulate and implement successful marketing programs
Offer experiential analysis of the challenges of CMOs and their marketing teams in implementing the business strategies
Discuss strategy insights from the world's most successful CMOs and marketing strategists
Analyze, plan, and implement marketing strategies, using advanced marketing management frameworks
Provide work-based projects to help delegates develop practical marketing initiatives based on their unique set of issues, resources and business environment
Know-how to plan, implement and monitor marketing strategy using performance measurement systems
Create a practical framework for planning and controlling of marketing communication programs
Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.
The course emphasizes marketing management decision-making. It does not focus on in-depth analysis of marketing research or advertising psychology
Experiential action learning
25%-50% theory and 50-75% experiential project work
The development and evaluation of management skills are based on KASAC training model
Top Chief Marketing Officer (CMO) Questions
Strategic Marketing Management
What Market? (Market Research, Customer Needs, Behavior & Competitive Intelligence)
Marketing Mix (4 Ps)
What Product? (Positioning, Branding, Features, NPD, and PLC)
What Price? (Pricing Objectives, Types, and Elasticity)
What Place? (Locations, Distribution, and Channels)
What Promotion? (MarCom, Advertising, Publicity, Point of Sales, and Personal Selling)
What Level of Customer Care? (Customer Relationship Management (CRM)
Marketing Key Performance Indicators (KPIs)
Top CMO Questions. CMO Challenges.
Critical analysis of the applications and limitations of popular marketing practices, models and frameworks, including: Marketing Mix 4Ps (Product, Price, Place and Promotion). Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels practices.
Marketing Strategy: focusing on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage
Understanding customers to create value.
Understanding the psychological aspects of buyer's behavior.
How do clients make buying decisions and interpret advertising and sales messages
Advertising and Brand Communications: manage the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.
Marketing Communications Mix: understand the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Learn the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.
Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations
Marketing Laws and Ethics
The management training courseware includes the following:
Participant's coursework and assessment project guide
Subject matter book(s)
Executive summary of the subject matter:
Summary of essential concepts and marketing management best practices
Examples and case studies
Marketing management toolkit (management frameworks, decision models, checklists, etc.)
Experiential work-based assessment project
Online resources for the completion of the experiential assessment project
Courses By Industry - Optional Customization (For Group Training):
The management training and case studies can be customized to each industry, including: government and public sector management, banking, insurance and financial services management, investment and asset management, energy, utilities, oil and gas management, trade and retail management, education management, pharmaceutical, healthcare, hospital management, construction management, real estate management, agriculture and fishery management, food and restaurant management, telecommunication and information technology management, transportation, freight and logistics management, aerospace, automotive, airlines management, hospitality management, tourism, travel and leisure management, media management, and manufacturing management.
Performance Evaluation (Optional)
Performance can be evaluated on the basis of individual or team project deliverables
There are no Q&A exams or tests. Candidates can choose to complete customized experiential work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation
The course advisor will review the deliverables and provide improvement feedback
The evaluation is a form of management consulting and experiential coaching for performance improvement
Last Updated: February 3, 2020. USA.
(C) 1998 - 2020 International Institute of Management.