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Marketing Management Course (Top Marketing Course!)
   Marketing Best Management Practices

Training Methods:	Accelerated Action-Learning Course and Workshop
Course Venue:	USA West (Jan. to Dec.): Las Vegas. Los Angeles. San Diego. San Francisco. Seattle. USA East (Jan. to Dec.): Chicago. Dallas. Houston. New York (NYC). Washington, DC. Miami. Canada (May to Nov.): Vancouver. Toronto. Montreal. Europe (May to Nov.): Amsterdam. Barcelona. Dublin. Frankfurt. Geneva. London. Madrid. Milan. Paris. Rome. Vienna. Warsaw. Zurich. Ask for on-demand and unlisted training venues.
Course Duration:	3 days (2-day seminar + 1-day project)
Course Times:	9:30 AM - 3:30 PM
Course Dates:	Management Training Courses Calendar Ask for on-demand and unlisted training dates.
Course Fees:	$5,997
Group Discounts:	10% for 2 delegates. 15% for 3 or more delegates. Government and non-profit delegates receive up to 20% discount for 4 or more delegates. Valid only for Las Vegas venue.
Course Delivery:	This course is delivered in-person (in classroom) at the institute's venue. If you have a special customization request such as topics, hours, duration, location, or delivery methods, including blended-learning (hybrid in-person and online learning), or corporate groups vs. one-to-one executive coaching, please indicate that in the registration form.
Course Advantage:	Client Testimonials. Training Excellence. CEO Club. Thought Leadership.
Course Registration:	Apply

Course Audience 

• CMO's team, including marketing managers, sales managers, business development managers, advertising managers, public relations managers, media relations managers, market research managers, customer relationship managers, product managers, entrepreneurs, and marketing management consultants

• Note: This training course is designed for government and corporate professionals. We do not accept students seeking initial employment, postsecondary education or initial licensing programs

Course Objectives

• Provide 360-degree view of the marketing management function to identify potential management blind spots and improvement areas

• Review the marketing management framework, best practices, analysis and decision-making models and tools needed to formulate and implement successful marketing programs

• Offer experiential analysis of the challenges of CMOs and their marketing  teams in implementing the business strategies

• Discuss strategy insights from the world's most successful CMOs and marketing strategists

• Analyze, plan, and implement marketing strategies, using advanced marketing management frameworks

• Provide work-based projects to help delegates develop practical marketing initiatives based on their unique set of issues, resources and business environment

• Know-how to plan, implement and monitor marketing strategy using performance measurement systems

• Create a practical framework for planning and controlling of marketing communication programs

Training Focus

• Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.

• The course emphasizes marketing management decision-making. It does not focus on in-depth analysis of marketing research or advertising psychology

Training Model

• Experiential action learning

• 25%-50% seminar and 75% experiential discussion and project work

• The development and evaluation of management skills are based on KASAC training model

Top Course Modules

• Top Chief Marketing Officer (CMO) Questions

• Strategic Marketing Management

  • What Market? (Market Research, Customer Needs, Behavior & Competitive Intelligence)

• Marketing Mix (4 Ps)

  • What Product? (Positioning, Branding, Features, NPD, and PLC)

  • What Price? (Pricing Objectives, Types, and Elasticity)

  • What Place? (Locations, Distribution, and Channels)

  • What Promotion? (MarCom, Advertising, Publicity, Point of Sales, and Personal Selling)

  • What Level of Customer Care? (Customer Relationship Management (CRM)

• Marketing Key Performance Indicators (KPIs)

Key Concepts & Best Practices

• Top CMO Questions. CMO Challenges.

• Critical analysis of the applications and limitations of popular marketing practices, models and frameworks, including:   Marketing Mix 4Ps (Product, Price, Place and Promotion). Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels practices.

Training Course Customization Subjects 

• Marketing Strategy: focusing on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage

• Marketing Research:

  • Understanding customers to create value.

  • Understanding the psychological aspects of buyer's behavior.

  • How do clients make buying decisions and interpret advertising and sales messages

  • Competitive intelligence

• Advertising and Brand Communications: manage the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.

• Marketing Communications Mix: understand the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Learn the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.

• Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations

• Marketing Laws and Ethics

Courseware Content (Customized)

The management training courseware includes the following:

1. Participant's coursework and assessment project guide

2. Subject matter handbook and lecture notes

   Executive summary of the subject matter:

   • Summary of essential concepts and marketing management best practices

   • Examples, case studies, and best experiential insights

3. Marketing management toolkit (management frameworks, decision models, checklists, etc.)

4. Experiential work-based assessment project

5. Online resources for the completion of the experiential assessment project

 Top Courses By Industry - Optional Customization (For Group Training):

The management training and case studies can be customized to each industry, including: government and public sector management, banking, insurance and financial services management, investment and asset management, energy, utilities, oil and gas management, trade and retail management, education management, pharmaceutical, healthcare, hospital management, construction management, real estate management, agriculture and fishery management, food and restaurant management, telecommunication and information technology management, transportation, freight and logistics management, aerospace, automotive, airlines management, hospitality management, tourism, travel and leisure management, media management, and manufacturing management.

Performance Evaluation (Optional)

• Performance can be evaluated on the basis of individual or team project deliverables

• There are no Q&A exams or tests. Candidates can choose to complete customized experiential work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

• The course advisor will review the deliverables and provide improvement feedback

• The evaluation is a form of management consulting and experiential coaching for performance improvement

Training Course Registration

• Accelerated Best Practices Workshops
• Requires seat reservation
• Training Course Registration