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Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Marketing Management Course
     Marketing Management Best Practices

Course Methods: Experiential Training (Action Learning Workshop)
Course Venue: USA West:† Las Vegas, NV.†Los Angeles, CA. San Francisco, CA. Seattle, WA.
USA East: Chicago, IL. Houston, TX. New York (NYC), NY, Washington, DC. Miami, FL.
Course Duration: 4 days (2 days seminar + 2 days project)
Course Times: 9:30 AM - 3:30 PM
Course Dates: Management Training Courses Calendar
Course Fees:  $5,999
Group Discounts:  10% for 2 delegates. 15% for 3 or more delegates. Valid only for Las Vegas venue.
Other Course Options: Contact us for course topics and duration customization.
Available on-site for a group of 5 or more delegates.
The Advantage: Client Testimonials. Training Excellence. CEO Club

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Course Audience 

  • CMO's team, including marketing managers, sales managers, business development managers, advertising managers, public relations managers, media relations managers, market research managers, customer relationship managers, product managers, entrepreneurs, and marketing management consultants

  • Note: This training course is designed for government and corporate professionals. We do not accept students seeking initial employment, postsecondary education or initial licensing programs

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Course Objectives

  • Provide 360 degree view of the marketing management function to identify potential management blind spots and improvement areas

  • Review the marketing management framework, best practices, analysis and decision making models and tools needed to formulate and implement successful marketing programs

  • Offer experiential analysis of the challenges of CMOs and their marketing  teams in implementing the business strategies

  • Discuss strategy insights from the world's most successful CMOs and marketing strategists

  • Analyze, plan, and implement marketing strategies, using advanced marketing management frameworks

  • Provide work-based projects to help delegates develop practical marketing initiatives based on their unique set of issues, resources and business environment

  • Know-how to plan, implement and monitor marketing strategy using performance measurement systems

  • Create a practical framework for planning and controlling of marketing communication programs

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Training Focus

  • Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication.

  • The course emphasizes marketing management decision-making. It does not focus on in-depth analysis of marketing research or advertising psychology

Management Accounting Course - Managerial Accounting Course in Las Vegas, USA Training Model

  • Experiential action learning

  • 25%-50% theory and 50-75% experiential project work

  • The development and evaluation of management skills are based on KASAC training model

Management Accounting Course - Managerial Accounting Course in Las Vegas, USA Key Course Modules

  • Top Chief Marketing Officer (CMO) Questions

  • Strategic Marketing Management

    • What Market? (Market Research, Customer Needs, Behavior & Competitive Intelligence)

  • Marketing Mix (4 Ps)

    • What Product? (Positioning, Branding, Features, NPD, and PLC)

    • What Price? (Pricing Objectives, Types, and Elasticity)

    • What Place? (Locations, Distribution, and Channels)

    • What Promotion? (MarCom, Advertising, Publicity, Point of Sales, and Personal Selling)

    • What Level of Customer Care? (Customer Relationship Management (CRM)

  • Marketing Key Performance Indicators (KPIs)

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Key Concepts & Best Practices

  • Top CMO Questions. CMO Challenges.

  • Critical analysis of the applications and limitations of popular marketing practices, models and frameworks, including:  Marketing Mix 4Ps (Product, Price, Place and Promotion). Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Porterís Competitive Advantage. Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels practices.

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Training Course Customization Subjects 

  • Marketing Strategy: focusing on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage

  • Marketing Research:

    • Understanding customers to create value.

    • Understanding the psychological aspects of buyer's behavior.

    • How do clients make buying decisions and interpret advertising and sales messages

    • Competitive intelligence

  • Advertising and Brand Communications: manage the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.

  • Marketing Communications Mix: understand the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Learn the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.

  • Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations

  • Marketing Laws and Ethics

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Courseware Content (Customized)

The management training courseware includes the following:

  1. Participant's coursework and assessment project guide

  2. Subject matter book(s)

    Executive summary of the subject matter:

    • Summary of essential concepts and marketing management best practices

    • Examples and case studies

  3. Marketing management toolkit (management frameworks, decision models, checklists, etc.)

  4. Experiential work-based assessment project

  5. Online resources for the completion of the experiential assessment project

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Performance Evaluation (Optional)

  • Performance will be evaluated on the basis of individual or team project deliverables

  • Candidates can complete customized experiential work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

  • The course advisor will review the deliverables and provide improvement feedback

  • The evaluation is a form of management consulting and experiential coaching for performance improvement

Marketing Management Courses: Marketing Course | Marketing Workshop in Las Vegas USA Training Course Registration

  • Marketing Management Training Course
    • Accelerated workshop (classroom option)
    • Requires registration, application review and seat reservation
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Last Updated: May 14, 2017.