Management Hall of Fame: Leading Management Gurus

Martha Stewart (1941-Present) - Multibillion Dollar Taste!

• "I'm a brand" (Martha Stewart). 
• "My life is my work, my work is my life…I can think about my work twenty-four hours a day and it's pleasant." (Martha Stewart)

Key Work

A woman who turned her lifestyle into a multibillion dollar business

• Graduated from Barnard College.
• Gives up modeling.
• Gets a job as a stock broker.
• Starts a catering business.
• Publishes her first book, Entertaining followed by TV shows, magazines, product endorsement, consultancy, and public speaking.
• Signs up multi-million dollar contract with Kmart.
• Times magazine refers to her as "the guru of good taste."
• Launches Martha Stewart Living magazine.
• Forms Martha Stewart Living Omnimedia. Becomes chair and C.E.O.
• Becomes an icon of modern culture and one of the richest and most powerful women in US

Books & References:

• Byron, Christopher. Martha Inc.: Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia. New York: John Wiley, 2002.

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