Most of the current global
academic and accreditation systems of management education require a major
update in content, delivery and evaluation methods. Although the need to
establish a set of minimum educational standards is justified, in our experience
the current accreditation systems are highly bureaucratic, outdated,
anti-competitive and inhibit innovation and advancement. IIM research revealed
that spending two to three years in a traditional MBA program is becoming more
costly and less relevant. IIM proposes a new business and management education
paradigm that is experiential, accelerated, and modular. It provides students
with a better return on their investment in time, effort and money, at the same
time providing the economy with more effective managers. The new education model
is designed for professional and organization development as an alternative to
pursing full-time academic MBA degrees.
IIM New Executive Education Paradigm
IIM Management Education Model
The main goal of IIM education paradigm is to bring the world of business
education closer to the world of business management. This is achieved by
providing new executive-driven education as opposed to the traditional
teacher-driven education. This is a major departure from traditional
academic offers in educational focus, content and delivery. IIM’s new
executive education model makes the following critical shifts:
- From theoretical education to experiential education
- From passive (listening) to active (doing)
- From teacher-driven learning to student-driven learning
- From just in case (generic) to just in time (customized)
- From a teaching process to an advisory process
- From memorizing to brainstorming
- From question-based exams to project-based assessment
- From passing the tests to lifelong learning
- From knowledge transfer to knowledge creation
- From competitive learning to collaborative
IIM KASAC Development and Evaluation Model
IIM developed a five-dimensional
model for executive education and evaluation called KASAC. KASAC is an acronym
Synthesis, Application and Communication.
This model is used as the basis for IIM executive education, coaching and
evaluation process. IIM believes that for a CEO to succeed in today’s complex
business environment s/he should demonstrate mastery in all five areas:
- Understanding of the subject-matter.
- The quality of the managerial
- Understanding of the context, text, subtext
of business reports.
- Ability to identify
opportunities and diagnose challenges.
- Ability to identify
critical success factors and potential pitfalls.
- Ability to design sound
evaluation criteria for decision making
- Ability to uncover
driving forces, structure, relationships, dependencies, and situation
- Ability to design an
effective strategy/solution, taking into consideration the alignment of
external and internal forces
- Solution innovativeness
and “thinking outside the box”
- Solution feasibility
- Ability to communicate
and present to the stakeholders at each level (articulation of management
ideas, professional documentation, business case/report writing and
- Leadership (ability to
listen, learn, persuade, motivate and win the support of the stakeholders)
IIM Education Emphasis
What is important?
- Critical thinking and understanding of
case studies and applied management projects
- Attention to details in analysis and
- Ability to articulate ideas, create
proposals and support adopted positions
- Maintaining up to date knowledge on key
What is less important?
- Memorizing theories for passing exams
How Does IIM Management Education Compare to
Traditional MBA Programs?
Although the body-of-knowledge of IIM's
management education program might be shared with leading MBA programs, all IIM
courses and projects have a customized and experiential-learning orientation
rather than generic and theoretical-learning orientation.
IIM management education programs vary substantially in learning content,
delivery and evaluation methods. There are several leading institutes offering
management course that are backed by well-respected resources, however, IIM's
Executive Education programs differ from traditional academic MBA programs in
the following aspects:
- IIM pioneered the "Executive-driven"
management education model as opposed to traditional
"Teacher-driven" education model.
- IIM management education content is
success-oriented. IIM researchers study the works of the most successful
companies, managers and influential management thinkers to identify their
best practices, critical success factors and learned lessons. IIM
consultants then incorporate research results into the management education
program to provide students with the latest and most advanced thinking from
the World’s Leading Management Gurus. Some of the names include Adams, Dell,
Drucker, Gates, Hamel, Kanter, Maslow, McKenna, Moore, Ohmae, Peters,
Porter, Nonaka, Negroponte, Shapiro, and Welch.
- IIM education emphasizes critical thinking,
problem solving and innovation far more than memorization.
- Learning assessments are project-based vs.
- There is a “common” body of knowledge but
there is no “fixed” body of knowledge this is because of the continuously
changing business environment (technologies, markets and organizations). IIM
courses and projects address up to date industry challenges and
- IIM advisors will save participant’s time
and efforts by focusing on best practices and providing sample deliverables,
checklists, decision models, templates and resources.
How Does The Course Delivery Work?
- Each participant has an advisor as opposed
to a teacher. The advisor's role is to help facilitate the participant's
professional learning and development. In part, the advisor serves as a
guide, coach or mentor. Sometimes the advisor will validate participants’
management thinking and sometimes s/he will act as an opposition party who
will critique, question and debate their management decision making. In
either case, this is done to help the participants test and develop their
critical thinking, decision making methods and communication skills.
- All courses are a combination of seminars
and presentation materials. They provide a summary of the essential
concepts, a selection of practical case-based readings, and project work
with emphasis on critical thinking, decision making and managerial planning.
- There are no Q&A tests. Instead, the
participant is assigned a real-world application project such as developing
a new strategy or a business plan for a company of participant's choice.
How Long Does It Take?
Customization Request: Agreeing with the advisor on the learning focus,
course expectations, type of industry/company and assessment project
Reading Assignment: Understanding essential concepts (Knowledge transfer)
Case-study Assignment: Management issues analysis (Learn by example)
Project Assignment: Real-world best practices application (Knowledge
Advisor Feedback: Reviewing participant's work and providing improvement
Each course takes 2-4 week to complete. A general
management program takes 6-12 months. The time variation depends on the
participant’s knowledge and experience.
Why Is There A Substantial Difference In
Learning Time Between IIM's Executive Education Program And MBA Programs?
- IIM Executive education is based on the
action-learning (AL)* model. It is focused on management application rather
than academic theory, therefore it is more efficient, and takes less time to
- Executive education is targeted toward
professionals who already have professional business experience. Having a
professional context makes learning faster and more effective
- Executive education encourages the use of
past work experience in course case studies and project assignments, thus
utilizing past effort for better and quicker understanding of the subject
- IIM advisors are seasoned management
consultants who provide or guide the candidates to time-saving resources
such as checklists, templates and specialized research/work portals
White Paper Notes:
- Action Learning (AL) is a form of “learning
by doing” pioneered by Professor Reg. Revans about 50 years ago. For more
information visit IIM Management Hall of Fame at:
- This paper does not address undergraduate
management education, although several of its recommendations may also apply
to undergraduate programs. The paper mainly addresses MBA and executive
- License to use IIM models is granted for
educational and commercial purposes provided that the user clearly credits
“International Institute of Management” and provides a reference to IIM
About the Author
Med Jones is the President of International
Institute of Management (IIM). IIM is a management best practices research and
education institute. IIM has 55 universities and research partners in 40
countries. Mr. Yones is an international expert specializing in the global
digital economy, business strategy, and leadership development. For more
information about IIM, please visit
What are IIM White Papers?
IIM white papers provide businesses and government leaders with a list of
questions, terminology and discussion points that can be used to address
emerging challenges and opportunities. IIM white papers are succinct work documents designed for problem solving
and communication by the leadership team. Depending on the scope of the paper,
the document structure may include three to five sections: 1). A statement of
the problem or opportunity 2). Analysis of root causes and underlying forces 3).
Proposed solutions and 4). A checklist of best practices for solution
implementation and change management 5). Notes and resources.
Royalty-free license is granted for using or publishing for educational
purposes provided that the user/publisher include a clear reference to the
author(s) and International Institute of Management www.iim-edu.org (Please
include the active hyperlink for electronic publishing)