|Course Methods:||Distance-learning (Self-study) via email|
|Course Venue:||Online courseware download|
|Course Dates:||Open registration (Flexible Dates)|
|Course Duration:||Self-paced (~ 2 to 4 weeks)|
|Group Discounts:||10% for 2 persons. 15% for 3 or more persons|
|Other Course Options:||Marketing Management Course - Accelerated Workshop $4,999|
|The Management Advantage:||Client Testimonials | Training Excellence | CEO Club|
CMO's Team: Marketing managers, sales managers, business development managers, advertising managers, public relations managers, media relations managers, market research managers, customer relationship managers, project managers, entrepreneurs, and marketing management consultants.
Provides an understanding of the marketing management framework
Offers experiential analysis to understand the challenges of CMOs and Marketing Managers
Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system
Emphasizes planning and executing strategic marketing programs
Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage
Provides a practical framework for planning and controlling of marketing communication programs
Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication. The development and evaluation of executive skills are based on the institute's proprietary KASAC management training model.
Top CMO Questions. CMO Challenges. Top CMO Questions. CMO Challenges. Marketing Mix 4Ps (Product, Price, Place and Promotion). Additional Marketing Ps, Packaging, Presentation, Pricing, Promotion, and People. Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Porterís Competitive Advantage. Porterís 5 Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels.
Marketing Strategy: focuses on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage
Understanding customers to create value. Understanding the psychological aspects of buyer's behavior. How clients make buying decisions and interpret advertising and sales messages?
Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.
Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Understanding the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.
Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations
Marketing Laws and Ethics
The institute's marketing management online courseware includes:
Participant's coursework and assessment project guide
Executive summary of the subject matter (in power-point lecture notes format):
Summary of essential concepts and marketing management best practices
Examples and case studies
Marketing management toolkit (management frameworks, decision models, checklists, etc.)
Experiential work-based assessment project
Online resources for the completion of the experiential assessment project
Performance will be evaluated on the basis of individual or team project deliverables
Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation
The course advisor will review the deliverables and provide improvement feedback
There are no traditional quizzes or theoretical exams. There are no pass, fail or grading marks. The evaluation is a form of management consulting and experiential coaching for performance improvement.
From our experience, success in distance learning requires a well-organized person who has good English language skills, is comfortable with online technologies and used to self-study and research methods.
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