Management Courses - Management Training Courses -  Management Workshops - Management Seminars - USA

Management Courses  .  Corporate Training  .  CEO Club .  About Us

 

Professional
Management
Training

:::

Management
Courses

Government
Courses

Distance
Learning
Courses

Corporate
Training

Courses
FAQ


Course
Registration

:::

 

 


 

 

 


Management Courses - Online Distance Learning
Experiential and Flexible Self Study Courses

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Marketing Management Course Online
     Marketing Management Best Practices

Course Methods: Distance-learning (Self-study) via email
Course Venue: Online courseware download
Course Dates: Open registration (Flexible Dates)
Course Duration: Self-paced (~ 2-4 weeks)
Course Fees:  $1,999
Group Discounts 10% for 2 persons. 15% for 3 or more persons
Other Course Options: Marketing Management Course - Accelerated Workshop $4,999
The Management Advantage: Client Testimonials | Training Excellence | CEO Club

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Course Audience 

  • CMO's Team: Marketing Managers, Sales Managers, Advertising Managers, Public Relations Managers, Market Research Managers, Customer Relationship Managers, Project Managers, Entrepreneurs, and Marketing Management Consultants.

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Course Objectives:

  • Provides an understanding of the marketing management framework

  • Offers experiential analysis to understand the challenges of CMOs and Marketing Managers

  • Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system

  • Emphasizes planning and executing strategic marketing programs

  • Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage

  • Provides a practical framework for planning and controlling of marketing communication programs

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Course Focus

  • Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication. The development and evaluation of executive skills are based on the institute's proprietary KASAC management training model.

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Key Concepts

  • Top CMO Questions. CMO Challenges. Top CMO Questions. CMO Challenges. Marketing Mix 4Ps (Product, Price, Place and Promotion). Additional Marketing Ps, Packaging, Presentation, Pricing, Promotion, and People. Market Research. Sales Management. Customer Relationship Management. Public Relations. Advertising. Branding. E-Marketing. Competition. Sustainable Competitive Advantage. PEST Analysis. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis. Porterís Competitive Advantage. Porterís 5 Competitive Forces and Value Chain. Product Lifecycle (PLC). Marketing Channels.

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Course Outline / Customization Subjects

  • Marketing Strategy: focuses on development, implementation, and control of integrated marketing strategy needed to attain and sustain a competitive market advantage

  • Marketing Research:

    • Understanding customers to create value. Understanding the psychological aspects of buyer's behavior. How clients make buying decisions and interpret advertising and sales messages?

    • Competitive intelligence

  • Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.

  • Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. Understanding the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.

  • Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations

  • Marketing Laws and Ethics

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Online Courseware Content

The institute's marketing management online courseware includes:

  1. Participant's coursework and assessment project guide

  2. Executive summary of the subject matter (in power-point lecture notes format):

    • Summary of essential concepts and marketing management best practices

    • Examples and case studies

  3. Marketing management toolkit (management frameworks, decision models, checklists, etc.)

  4. Experiential work-based assessment project

  5. Online resources for the completion of the experiential assessment project

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Performance Evaluation (Optional)

  • Performance will be evaluated on the basis of individual or team project deliverables

  • Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation

  • The course advisor will review the deliverables and provide improvement feedback

  • There are no traditional quizzes or theoretical exams. There are no pass, fail or grading marks. The evaluation is a form of management consulting and experiential coaching for performance improvement.

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Course Prerequisites 

  • From our experience, success in distance learning requires a well-organized person who has good English language skills, is comfortable with online technologies and used to self-study and research methods.

Marketing Management Course Online - Distance Learning Courses - Marketing Self Study Course Course Registration

  • Marketing Management Course Online
    • Distance-learning course (self-study)
    • Includes assessment project evaluation and feedback from the course advisor via email
    • Requires registration and application review
Online Course Registration 

 

 

 

The Management
Advantage

:::

Client
Testimonials

CEO
Club

Training
Excellence

Thought
Leadership

:::

Executive
Action Learning

Client
Case Study

:::

Strategic
Retreats

 

Management Courses - Management Training Courses -  Management Workshops - Management Seminars - USA



Management Training Courses

Las Vegas, USA  :: New York, USA :: Miami, USA
London
, UK :: Dubai, UAE :: Bangkok, Thailand

:::

Online Navigation Map

Management Courses . Government Courses . Distance Learning Courses
Custom Corporate Training . Strategic Retreats . CEO Club
USA Courses .
International Courses
Think Tank . Best Practices Research
Sitemap

:::

 
About Us . Contact Us . Legal

:::
 

(c) International Institute of Management
Las Vegas, Nevada, USA