IIM Management Courses - Online Distance Learning
 

Course Title:	Business Strategy Management
	Planning, implementing and managing business strategies

Course Methods:  Online distance-learning (self-study) with assessment and feedback via email
Course Venue:     Online (email and courseware downloads)
Course Duration:  2-3 weeks
Course Dates:       Open registration (no set dates)
Course Fees:        $995 (USD) | Option 2: Las Vegas Workshop $2,999 (USD)

Course Audience 

• CEO's Team: Senior and Mid Level Managers including General Managers, Business Unit Managers, Finance Managers, Accounting Managers, Operations Managers, Human Resources Managers, Marketing Managers, Sales Managers, Project Managers, Entrepreneurs, and Business Strategy Consultants.

Course Objectives: 

• Provides a review of the Strategic Management Framework
• Offers experiential analysis to understand the challenges of CEOs and General Managers in competing in the market place
• Focuses on the frameworks, models and tools needed to formulate and implement successful business strategies
• Examines how firms compete
• Provides work-based projects to help candidates in developing practical strategic initiatives based on their unique set of issues, resources and business environment
• Provides the know-how to plan, implement and monitor strategy execution using performance measurement systems
• Offers strategy insights from the world’s most successful CEOs and leaders

Course Focus:

• Develop the core strategic management skills and competencies. The core competencies include business strategy knowledge, planning, control, problem-solving and communication. The development and evaluation of these skills are based on IIM's proprietary KASAC management training model.

Key Concepts

• CEO's Top Strategy Questions, Strategic Planning, Strategy Best Practices and Pitfalls, Business Strategy Toolkit, Strategy Formulation, Strategy Implementation and Strategy Evaluation Framework, Harvard Balanced Scorecard (Kaplan, Norton), Boston Consulting Group (BCG) Matrix, Portfolio Analysis, Cash Cows, Dogs, Question Marks, Stars, Divest, Invest, Build and Harvest, Strategic Stretch, Strategic Fit, Cost Benefit Analysis (CBA), Profit Pool Analysis, Value Chain Analysis (VCA), Scope, Strength, Weakness, Opportunities and Threats (SWOT) Analysis, Competitive Benchmarking, Product Life Cycle (PLC), Core Competencies, Critical Success Factors (CSF), Game Theory, Nash Equilibrium, Scenario Planning, Key Performance Indicators (KPI), Sustainable Competitive Advantage, Risk Management, Trends Probability and Impact, Organization Design, Organizational lifecycle, Strategic Business Units (SBU), Change Management, Natural Law, Gap Analysis, Business Drivers, Environment Scanning, Political, Economic, Social and Technology (PEST) Analysis, Industry Attractiveness, Industry Structure, Introduction Strategies, Growth Strategies, Maturity Strategies, Decline Strategies, Exit Strategies, Porter Five Forces, Industry Rivalry, Entry Threats, Supplier Power, Buyer Power, Threat of Substitutes, Competitive Intelligence, Strategic Group Matrix, Competitive Positions, Sources of Competitive Information, Competitor Profiling, Strategic Planning Framework, D’aveni’s Hyper-competition, D’aveni’s 7 S’s, Co-opetition, Mckinsey’s 7-S Strategy Framework, Decision Trees, Growth Vector Analysis (GVA), Profit Impact Of Market Strategy (PIMS), Experience Curve Strategy, Mckinsey G.E. Business Screen, Governance, Strategic Alignment, Hierarchy of Objectives, Mission, Vision, Goals, Objectives, Initiatives, Programs, Projects, Performance Control System (PCS), Stakeholder Analysis, Power and Politics, Organization & System Design, Business Model, Pareto 80/20, Sustainable Competitive Advantage, Strategy Implementation, Analysis, 3C's Model Strategic Triangle (Ohmae), 7 Ps (Booms Bitner), ADL Strategic Condition Matrix (Arthur D. Little), Product/Market Grid (Ansoff), Innovation as Blue Ocean Strategy (Kim & Maubourgne), Core Competence (Hamel, Prahalad), Marketing Mix 4p's, Strategic Intent (Hamel, Prahalad), and Strategic Stakeholder Management.

Course Outline / Customization Subjects

• How to formulate and implement a comprehensive and integrated set of decisions that achieves business goals
• How to develop and share an organizational vision, and deal with various stakeholders
• How to conduct industry and competitive analysis and how to indentify the forces and dynamics of business competition
• Understand the resources, capabilities, and core competences that make a company successful in developing and sustaining a competitive advantage
• Identifying the challenges of designing and implementing strategic change
• How to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position

Online Courseware Content

IIM's business strategy management courseware includes:

1. Participant's coursework and assessment project guide
2. Executive summary of the subject matter (in powerpoint lecture notes format):
   • Summary of essential concepts and business strategy best practices
   • Examples and case studies
3. Business strategy management toolkit (management frameworks, decision models, checklists, etc.)
4. Experiential workbased assessment project
5. Online resources for the completion of the experiential assessment project

Performance Evaluation (Optional):

• Performance will be evaluated on the basis of individual or team project deliverables
• Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation
• IIM course advisor will review the deliverables and provide improvement feedback
• There are no traditional quizzes or theoretical exams.

Course Prerequisites:

• From our experience, success in distance learning requires a well-organized person who has good English language skills, is comfortable with online technologies and used to self-study and research methods.
• Candidates have prior basic knowledge of business and organizational environments . This knowledge is necessary to be able to formulate an integrated business strategy that takes into consideration all the aspects of business functions. If a candidate lacks necessary knowledge in any of those areas, we recommend to complete the relevant IIM Management Training Courses Online

Course Registration:

Business Strategy Management Course Online Distance-learning (self-study option) Includes assessment project evaluation and feedback from IIM course advisor via email Requires registration and application review

Online Course Registration