International Institute of Management - Management Training Courses & Action Learning Workshops in Las Vegas, USA

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Management Training: Management Courses & Management Leadership Workshops in Las Vegas, USA: Leadership Courses, Business Strategy Courses, HRM Courses, Marketing Courses, Finance Courses, Accounting Courses, Operations Management Courses       
Management Training Courses: Accelerated. Modular. Experiential
Marketing Management Training Course in Las Vegas USA Course Title:  Marketing Management
   Planning, building and managing markets and customers

Course Methods:  Accelerated experiential workshop (action learning)
Course Venue:     Las Vegas, Nevada, USA
Course Duration:  3 days
Course Time:       9AM-4PM
Course Dates:      Management Training Courses Calendar
Course Fees:       $2,999 (USD) | Option 2: Distance Learning Course $995 (USD)

Marketing Management Training Course in Las Vegas USA Course Audience 

  • CMO's Team: Marketing Managers, Sales Managers, Advertising Managers, Public Relations Managers, Market Research Managers, Customer Relationship Managers, Project Managers, Entrepreneurs, and Marketing Management Consultants.

Marketing Management Training Course in Las Vegas USA Course Objectives

  • Provides an understanding of the marketing management framework of a business organization
  • Offers experiential analysis to understand the challenges of CMOs and Marketing Managers
  • Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system
  • Emphasizes planning and executing strategic marketing programs
  • Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage
  • Provides a practical framework for planning and controlling of marketing communication programs

Marketing Management Training Course in Las Vegas USA Training Focus:

  • Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication. The development and evaluation of these skills are based on IIM's proprietary KASAC management training model.

Marketing Management Training Course in Las Vegas USA Key Concepts

  • Marketing Mix 4Ps (Product, Price, Place and Promotion), Market Research, Sales, Public Relations, Advertising, Branding, E-Marketing, Competition, Sustainable Competitive Advantage, PEST Analysis, Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis, Porter’s Competitive Advantage, Porter’s 5 Competitive Forces and Value Chain

Marketing Management Training Course in Las Vegas USA Course Outline / Customization Subjects 

  • Marketing Principles: products and services lifecycles, the marketing "Ps", product design, delivery and distribution, packaging and presentation, pricing and promotion and people
  • Marketing Strategy: focuses on development, implementation, and control of marketing strategies needed to attain and sustain a competitive market advantage
  • Marketing Research:
    • Understanding customers to create value - understanding the psychological aspects of buyer behavior and how clients make buying decisions and interpret advertising and sales messages
    • Competitive intelligence
  • Advertising and Brand Communications: managing the brand, the elements of the marketing-mix product policy, channels of distribution, communication, and pricing to satisfy customer needs profitably.
  • Marketing Communications Mix: understanding the elements of marketing communication program including advertising, personal selling, public relations, sales promotion and direct marketing. understanding the decision-making process when developing promotional campaigns to support a firm's brand or product/service strategy.
  • Publicity and Public Relations: study of the implications of public relations on marketing, corporate identity, public policy advocacy and lobbying, issues management, media relations
  • Marketing Laws and Ethics

Marketing Management Training Course in Las Vegas USA Courseware Content

IIM's marketing management training courseware includes:

  1. Participant's coursework and assessment project guide
  2. Executive summary of subject matter (in powerpoint lecture notes format):
    • Summary of essential concepts and marketing management best practices
    • Examples and case studies
  3. Marketing management toolkit (management frameworks, decision models, checklists, etc.)
  4. Experiential workbased assessment project
  5. Online resources for the completion of the experiential assessment project

Marketing Management Training Course in Las Vegas USA Performance Evaluation (Optional):

  • Performance will be evaluated on the basis of individual or team project deliverables
  • Candidates can complete customized experiential / work-based projects such as developing a relevant analysis document, management strategy, action plan or a senior management presentation
  • IIM course advisor will review the deliverables and provide improvement feedback
  • There are no traditional quizzes or theoretical exams.

Marketing Management Training Course in Las Vegas USA Course Prerequisites: 

  • For accelerated team workshops, participants must have similar levels of experience. This is not required for public courses or individual self-paced distance-learning courses

Marketing Management Training Course in Las Vegas USA Course Registration:

  • Marketing Management Training Course
    • Accelerated workshop (classroom option)
    • Course venue: Las Vegas, Nevada, USA
    • Requires registration, application review and seat reservation.
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