IIM developed a five-dimensional model for executive education and evaluation. The model is called KASAC. KASAC is an acronym for Knowledge, Analysis, Synthesis, Application and Communication. This model is used as the basis for IIM executive education, coaching and evaluation process. IIM believes that for a CEO to succeed in today’s complex business environment s/he should demonstrate mastery in all five areas:

1. Knowledge:

• Understanding of the subject-matter.
• The quality of the managerial decision-making process.
• Understanding of the context, text, subtext of business reports.

2. Analysis:

• Ability to identify opportunities and diagnose challenges.
• Ability to identify critical success factors and potential pitfalls.
• Ability to design sound evaluation criteria for decision making
• Ability to uncover driving forces, structure, relationships, dependencies, and situation variables

3. Synthesis:

• Ability to design an effective strategy/solution, taking into consideration the alignment of external and internal forces
• Solution innovativeness and “thinking outside the box”
• Solution feasibility (practicability)

4. Application:

• Ability to prioritize between strategic and tactical needs

• Ability to design/use measurement and control systems
• Maturity of the project management plan (including time, resources, budget, quality, risks, change, communication, procurement)

5. Communication:

• Ability to communicate and present to the stakeholders at each level (articulation of management ideas, professional documentation, business case/report writing and presentation)
• Leadership (ability to listen, learn, persuade, motivate and win the support of the stakeholders)

License to use IIM model is granted for educational purposes provided that the user clearly credits International Institute of Management and provide a reference to IIM website (www.iim-edu.org)

Course Delivery Method

1. Customization Request: Agreeing with the advisor on the learning focus, course expectations, type of industry/company and assessment project
2. Reading Assignment: Understanding essential concepts (Knowledge transfer)
3. Case-study Assignment: Management issues analysis (Learn by example)
4. Project Assignment: Real-world best practices application (Knowledge creation)
5. Advisor Feedback: Reviewing participants work and providing improvement advice (Development)