Management Hall of Fame: Leading Management Gurus

Lee Iacocca
Chrysler Turnaround Icon (1924-Present)

Key Work

• Joins Ford as a trainee engineer.
• Becomes sales manager.
• Introduces a revolutionary finance plan called the "56 for '56."
• Becomes president of Ford.
• Introduced the Ford Mustang and revitalized Ford Motors after the death of the first Henry Ford
• Fired by Henry Ford II, after an internal power struggle
• Becomes chairman and C.E.O. of Chrysler.
• Revitalize Chrysler and Writes out Chrysler's $813 million federal debt.
• Retires from Chrysler.
• Starts E.V. Global Motors.

Books & References:

• Iacocca, Lee, with William Novak. Iacocca An Autobiography . New York: Bantam Books, 1984.
• Wyden, Peter. The Unknown Iacocca. New York: Morrow, 1987.

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