|
Management Hall of Fame: Leading Management Gurus
Konosuke Matsushita
Matsushita - Japan Industrial
Giant
(1894-1989)
- "Big things and Little things are my job. Middle level management can
be delegated." (Konosuke Matsushita)
- " The mission of a manufacturer should be to overcome poverty, to
relieve society as a whole from misery and bring it wealth." (Konosuke
Matsushita)
Key Work
- 1918 Starts Matsushita Electric Appliance Factory.
- 1929 Formulates the "basic management objective."
- 1933 Introduces the "five guiding principles."
- 1935 Matsushita Electric Appliance renamed Matsushita Electric Industrial
Company (MEI).
- 1946 Founds the Peace and Happiness through Prosperity (PHP) Institute.
- 1950 Returns to the company.
- 1961 Becomes chairman of MEI.
- 1965 Introduces five-day workweek.
- 1973 Steps down as chairman.
Konosuke Matsushita founded one of Japan's greatest corporations,
Matsushita Electric Industrial. Yet he is remembered for much more than
the creation of an electrical goods empire. At MEI Matsushita implemented
management practices that were far ahead of their time. He abandoned the
conventional centralized management structure. He drew up a corporate
creed and identified corporate values. He pioneered advertising in the
press and competed both on price and quality.
Matsushita's philosophy can best be summed up by the "basic
management objective" he formulated in 1929. "Recognizing our
responsibilities as industrialists, we will devote ourselves to the
progress and development of society and the well-being of people through
our business activities, thereby enhancing the quality of life throughout
the world." It was something Matsushita did to great effect. Books
& References:
IIM Executive Education & Management Training
|
|
. Tokyo: Diamond Sha, 1970.