Management Hall of Fame: Leading Management Gurus

Bill Gates
Microsoft Founder: The Greatest Entrepreneur of All Times
(1955 - Present )
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"If the 1980s were about quality and the 1990s were about
reengineering, then the 2000s will be about velocity." (Bill Gates)
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"Take out 20 best people away, and I will tell you that Microsoft
would become an unimportant company." (Bill Gates)
Forbes Magazine ranked Bill Gates as the richest person in the world
from 1995 to 2007. William Henry Gates III (Bill Gates) is an American
entrepreneur, philanthropist and chairman of Microsoft, the software
company he founded with Paul Allen. He was the CEO and chief software
architect, and he remains the largest individual shareholder with more
than 8% of the common stock. Bill Gates is the most admired by the industry
and most hated by the competition. Microsoft marketing machine managed to
dominate every sector they competed in, so far. Bill Gates' contribution to the development of PC industry is
undisputed. Microsoft phenomenal success have been analyzed from every
possible angle. His unique combination of technical skills, strategic
thinking, ability to hire and motivate the best people is attributed to
Microsoft phenomenal success. Microsoft success story is a testament
to the power of marketing. While all of it competitors including Apple,
IBM OS/2, Lotus, Novell, Sun, Netscape has offered superior products at
the beginning. He managed to out market and outsmart his opponents at every turn.
Microsoft key strategies are user-friendly products, distribution
through hardware vendors, acquiring and integrating complementary
products and a educational driven marketing seminars.
Key Work / Milestones
- At the age of 13 he was already plotting his business
future, forming the lakeside Programmers Group with some school friends.
BASIC Software
- January 1975 Bill Gates contacted MITS (Micro Instrumentation
and Telemetry Systems), the creators of the new microcomputer Altair
8800, to sell them BASIC interpreter for the platform.
- MITS agreed to distribute the interpreter as Altair BASIC.
- Paul Allen and Gates form partnership as "Micro-soft" in
November 1975.
- Microsoft's BASIC became popular with computer hobbyists.
- Microsoft became independent of MITS in late 1976, and it
continued to develop programming language software for various
systems.
IBM Partnership
- In 1980 IBM approached Microsoft to make the BASIC interpreter
for its upcoming IBM PC. When IBM's representatives mentioned that
they needed an operating system, Gates proposed using 86-DOS (QDOS),
an operating system which Tim Paterson of Seattle Computer Products
(SCP) had made for hardware similar to the PC.
- Microsoft made a marketing deal with SCP to become the exclusive
licensing agent (buying marketing rights for $25,000), and later,
prior to the IBM PC launch Microsoft bought the full rights to the
system for an additional $50,000, of 86-DOS, but did not mention
that IBM was a potential customer.
- After adapting the operating system for the PC, Microsoft
delivered it to IBM as PC-DOS in exchange for a one-time fee, but
retained the copyright so that it could sell the system to other
hardware vendors.
- As several companies created IBM clones, Microsoft licensed DOS
to other manufacturers, calling it MS-DOS (for Microsoft Disk
Operating System).
- By marketing MS-DOS aggressively to manufacturers of IBM-PC
clones and by virtue of its undivided ownership of the operating
system's source code, Microsoft went from a small player to one of
the major software vendors in the home computer industry.
Microsoft Windows
- In the early 1980s Microsoft introduced its own version of the
graphical user interface (GUI), based on ideas pioneered by the
Xerox corporation, and further developed by Apple.
- Microsoft released "Windows" as an addition and alternative to
their DOS command line, and to compete with other systems on the
market that employed a GUI. Unlike Apple closed hardware/software
system, Windows was distributed on all cheaper IBM clones, allowing
much wider market capture.
- The release of Windows 3.0 in 1990 was a tremendous success,
selling around 10 million copies in the first two years and
cementing Microsoft's dominance in operating systems sales.
- By continuing to ensure, by various means, that most computers
came with Microsoft software pre-installed, the Microsoft
corporation eventually became the largest software company in the
world,
- Later Microsoft dominated the operating system and office
applications software industry
- Dominate the internet with Internet
Explorer and MSN becomes one of the leading the
internet media
- Launches Xbox game console.
- His biggest challenge to date has come from
the Department of Justice and its antitrust case. Free Linux & Open
Source is expected to be the long-term answer to Microsoft market
dominance
Bill & Melinda Foundation
Bill Gates donated large amounts of money to various charitable
organizations and scientific research programs through the Bill &
Melinda Gates Foundation, established in 2000. Time Magazine named Gates
one of the 100 people who most influenced the 20th century, as well as
one of the 100 most influential people of 2004, 2005, 2006 and again in
2007. Time also collectively named Gates, his wife Melinda and U2's lead
singer Bono as the 2005 Persons of the Year for their humanitarian
efforts.
Books & References:
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Dearlove, Des. Big Shots: Business the Bill Gates Way
. New York: AMACOM, 1999.
- Bill Gates (William Gates). Business at the Speed of Thought Using a Digital Nervous System
. New York: Warner Books, 1999.
- Wallace, James, and Jim Erickson. Hard Drive: Hard Drive: Bill Gates and the Making of the Microsoft Empire
. New York: John Wiley, 1992
- Bank, David (2001). Breaking Windows: How Bill Gates Fumbled the Future of Microsoft
. Free Press. ISBN 978-0-7432-0315-9.
- Edstrom, Jennifer; Marlin Eller (1998). Barbarians Led by Bill Gates: Microsoft From The Inside: How The World's Richest Corporation Wields Its Power
. Henry Holt & Company. ISBN
978-0-8050-5755-3.
- Gates, Bill (1999). Business @ the Speed of Thought: Succeeding in the Digital Economy
. Business Plus.
ISBN 978-0-446-67596-3.
- Gates, Bill (1995). The Road Ahead
. Penguin. ISBN 978-0-14-026040-3.
- Lowe, Janet (1998). Bill Gates Speaks: Insight from the World's Greatest Entrepreneur
. John Wiley & Sons. ISBN 978-0-471-29353-8.
- Manes, Stephen; Paul Andrews (1993). GATES HOW MICROSOFT'S MOGUL REINVENTED AN INDUSTRY--AND MADE HIMSELF THE RICHEST MAN IN AMERICA
.
Touchstone. ISBN 978-0-671-88074-3.
- Rivlin, Gary (2000). The Plot to Get Bill Gates: An Irreverent Investigation of the World's Richest Man... and the People Who Hate Him
. Three Rivers Press.
ISBN 978-0-8129-9073-7.
- Wallace, James (1997). Overdrive: Overdrive: Bill Gates and the Race to Control Cyberspace
. John Wiley & Sons. ISBN 978-0-471-18041-8.
- Stross, Randall E. (1997). The Microsoft Way
. Perseus Books Group.
ISBN 978-0-201-32797-7.
- Chposky, James; and Ted Leonsis (1989). Blue Magic: The People, Power and Politics Behind the IBM Personal Computer
. Grafton. ISBN
978-0-246-13445-3.
Additional Resources:
IIM Executive Education & Management Training
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