EUMEDIS MedPride - Enterprise Creation Program

Management Training Courses


		EUMEDIS MedPride - Enterprise Creation Program Note: To receive a free Video or DVD version, please contact us U1- Introduction to business plan L1- What's a business plan? The contents of the business plan. L2- The products -services analysis of an entrepreneurial initiative U2- Starting enterprise staff and strategic analysis L1- Analysis of the starting enterprise staff L2- Strategic analysis (purpose and mission, enterprise objectives, identification of competitor's strategy) U3- Strategic analysis: internal analysis and strategy classification L1- Internal analysis (strong and weak points). The value chain. Internal strategic analysis upon start up. L2- Strategy classification: strategy of cost leadership. Differentiation strategy. Emphasizing strategy. U4- Marketing plan: Market and area analysis L1-Aims of the marketing plan and its process. Market analysis (Methods of research, classification and analysis of market information) L2- Area analysis (companies, business management, strong and weak points, development trends). Localizing business initiatives. L3- Marketing strategy. Marketing mix. The product and the politics of pricing L4- Promotional activity, commercialization and distribution L5- Valuation of the expected demand: Assessment of the attainable share of the market L6- Sale plan: survey technique. Analysis level. Subject matters L7- Business agreement. The sale plan for product/service L8- The marketing cost plan. The marketing budget. Management costs. Investments U5- Business case : Products, enterprise staff, strategic analysis and business strategy L1- Executive summary (market dimension, attainable market share, critical arguments competences). Company summary (business idea key elements). Management summary (organizational structure, Description of management team) L2- Objectives and mission. Company location and facilities. Market analysis summary L3- Marketing strategy. Pricing strategy. Promotion strategy L4- Advertising strategy. Sales strategy. Sales forecast U6- Case study L1- Contents. Executive summary( objectives, mission, keys to success). Company summary (company ownership, company history, company locations and facilities) L2- Market analysis, strategy and implementation summary, management summary U7- Group work: Business plan L1- Contents Preliminary details. Executive summary L2- Executive summary, Company summary U8- The technical production plan L1- Connection between the marketing plan and the technical production plan. Aims of the technical production plan and its formulation process. The enterprise production factors. L2- The production process. The Variables influencing the production process. Technology, investments, the settling plan, the material and immaterial immobilization L3- The supply. Production cycle. Cost analysis. The production process design. Formulation of the production plan. L4- Management and human resources L5- The other plans of operation: Structure plan. Staff plan. Investment plan L6- Marketing plan: A recapitulation on business case. Executive summary. Company summary. U9- Business case: The technical production plan L1- Marketing analysis summary. Strategy and implementation summary. Sales strategy. L2- Management summary. Management team. Personnel plan. U10- Group work: Business plan. The operational choices. L1-Products/services summary. Market analysis summary. L2- Market analysis summary. Strategy and implementation summary. U11- Group work: The organization and production plan L1- Strategy and implementation summary. Management strategy. L2- Risk analysis operational choices. U12- Financial structure L1- Financial structure analysis: legal aspect, financial requirement, financial sources L2- Economic-financial forecasts: Basic assumption of the economic-financial forecasts: valuation of the expected demand, plan and volume of the investments, volume of commercial costs, credits and debts U13- Economic Financial plan L1- Aims of the economic-financial Plan - Logical sequence for the project of the economic-financial Plan - Connections between the plans of operation and the economic-financial Plan: Marketing Plan, Production Plan. L2- Connections between the plans of operation and the economic-financial Plan: Plan of the Structure Costs, Staff Plan, Investment Plan. L3- Perspective Balance: expected Economic Account and Statement of assets and liabilities L4- Cash flow Plan L5- Financial Plan: assessment of the general financial requirements, the statement of sources and of the financial investments. L6- Checking of the financial feasibility L7 Financial plan. General assumptions. Basic financial indicators. L8- Cash flow projection. Assets and liabilities. Dividends. U14- Economic-financial feasibility L1- Valuation pattern of the investment feasibility ( Instruments of time limited valuation, instruments of lifelong valuation) L2- Statement of assets and liabilities, Economic Account, Financial Report L3- Analysis of the break-even point. Break-even point and enterprise. Graphics representation L4- Analysis of the balance sheet ratio. Debt indicators. Profitability indicators. L5- Instruments of lifetime valuation. Statement of cash flows. Concept of present value. L6- The method of the present discounted value (PDV). Internal rate of return (IRR). Pay-back period L7- Break even analysis. Expected profits and loss. Statement of assets and liabilities document. L8- Business ratios. ROE. Working capital. U15-Group work: Business plan L1- Fixed capital costs. Capital investment. Easy costs. L2- Assets. Liabilities and net assets. Net assets. L3- Projected profit and loss. Gross profit. Net profit before tax. L4- Expected cash flow plan. Cash inflows. Available cash balance. (part 1) L5- Expected cash flow plan. Cash inflows. Available cash balance. (part 2) L6- Cash outflows. Other Cash outflows. U16-Final Balance L1- The summing up and the final balance of the activities carried out.

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